Lisa King is the formidable Entrepreneur behind Eat My Lunch and most recently, AF drinks. Her story proves that it is not only possible but also profitable, to create businesses that have a strong sense of purpose. In this episode of She Started It, Lisa King shares with us: --> About her recent trip to America and how she is launching her business globally, including into America's biggest whole-foods retailers. --> Her learnings from her 15 year corporate career and how she transferred these skills to start her own business. --> The importance of knowing your customers and market, along with some creative and cost-effective ways for startups to understand their consumers. --> How she has brought her kids along for the ride on her entrepreneurial journey. --> When she knew it was time to step back from her first venture Eat My Lunch, and how this transition was as for her. --> Her current business and how she is disrupting the alcohol-(free) market, along with sharing on her own journey of sober-curiosity